step 2: music video process

Casting

Casting is the process of hiring actors to play the characters in a script, typically done by a casting director, but with some input from a director, producer, or studio. (Internet Movie Database).

Music videos based on the artist's performance usually don't require actors as the only subjects on-screen are the band members. There are however, situations where a basic performance video can be complemented with minor appearances from actors helping depict a storyline or simply relationships between people.

In more complex storytelling situations, it is important to cast actors that can play the roles in a way that is as representative as possible of those described in the treatment.

In this kind of situations where the success of the storytelling depends on the actual artistic performance of the characters, it is essential that the chosen actors can match the requirements of the role, either naturally or by training.

In summary, storytelling-based treatments will require the hiring of actors, preferably with on-screen experience and that are versatile enough to adapt to the requirements of the roles.