- advertisement
- draws attention to the music or song
- illistrates the song
- appeals to a visual audience
- tells a story
- markets an image
music promo video
- promotes the artist/single/album
- persuades audience to buy CD/download
- raiser the audience awareness or profile of the artist/group
- to make an artistic statment -e.g talking heads
- product placement e.g christine agullera and perfume(not myself tonight)
how might we measure the success criteria of a music promo video?
- word of mouth
- number of hits on youtube
- newspaper articles/tv reports
- how many times shown on television
- amount of publicity
- downloads(legal/illegal)
- charts
- CD sales
- last word
- it is worth noting how there has been a massive switvh inthe importance of youtube from television channels such as mtv
- most viewing of music vidoes now appears to be online
- vma awards
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